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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo.
Material type: materialTypeLabelBookPublisher: Boston : McGraw-Hill/Irwin, c2003Edition: 3rd ed.Description: xx, 668 p. : ill. ; 21 cm.ISBN: 0072471425 .Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8 Online resources: Publisher description | Table of contents
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Includes bibliographical references and index.

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Last Updated on 27 November 2018
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