Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
By: Zeithaml, Valarie A
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Contributor(s): Bitner, Mary Jo.
Material type: 
BookPublisher: Boston : McGraw-Hill/Irwin, c2003Edition: 3rd ed.Description: xx, 668 p. : ill. ; 21 cm.ISBN: 0072471425 .Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8 Online resources: Publisher description | Table of contents
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Eastern University Library General Stacks | 658.8 ZES 2003 (Browse shelf) | Available | Permanent Campus library | 06844 | |
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Eastern University Library General Stacks | 658.8 ZES 2003 (Browse shelf) | Available | 06826 | ||
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Eastern University Library General Stacks | 658.8 ZES 2003 (Browse shelf) | Not For Loan | 04410 | ||
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Eastern University Library General Stacks | 658.8 ZES 2003 (Browse shelf) | Available | 04411 | ||
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Eastern University Library General Stacks | 658.8 ZES 2003 (Browse shelf) | Available | 04412 | ||
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Eastern University Library General Stacks | 658.8 ZES 2003 (Browse shelf) | Available | 04413 | ||
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Eastern University Library General Stacks | 658.8 ZES 2003 (Browse shelf) | Available | 04414 |
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Includes bibliographical references and index.
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