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Consumer behavior and marketing action / Henry Assael.

By: Assael, Henry.
Material type: materialTypeLabelBookPublisher: New Delhi : Cengage Learning, c1998Edition: 6th ed.Description: xviii, 718 p. : ill. ; 24 cm.ISBN: 0538867701; 9788131500361; 8131500365.Other title: Consumer behavior.Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342
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Item type Current location Call number Status Date due Barcode
Books Books Eastern University Library
General Stacks 		658.8342 ASC 1998 (Browse shelf) Not For Loan 10200

Includes bibliographical references and index.

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