Exploring marketing research / William G. Zikmund.
By: Zikmund, William G
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Material type: 
BookPublisher: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003Edition: 8th ed.Description: xxi, 744 p. : chiefly col. ill. ; 23 cm.ISBN: 0324181485.Subject(s): Marketing researchDDC classification: 658.83
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Eastern University Library General Stacks | 658.83 ZIE 2003 (Browse shelf) | Available | 04602 | |
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Eastern University Library General Stacks | 658.83 ZIE 2003 (Browse shelf) | Available | 04603 | |
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Eastern University Library General Stacks | 658.83 ZIE 2003 (Browse shelf) | Available | 04601 | |
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Eastern University Library General Stacks | 658.83 ZIE 2003 (Browse shelf) | Available | 04605 | |
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Eastern University Library General Stacks | 658.83 ZIE 2003 (Browse shelf) | Not For Loan | 04604 |
Various multi-media instructional materials, including a web site, are available to supplement the text.
Includes bibliographical references and index.
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