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Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel.

By: Blackwell, Roger D.
Contributor(s): Miniard, Paul W | Engel, James F.
Material type: materialTypeLabelBookPublisher: New Delhi : Cengage Learning, c2006Description: 784 p. : ill. ; 24 cm.ISBN: 9788131505243.Subject(s): Consumer behavior | Marketing researchDDC classification: 658.8
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658.8 BLC 2006 (Browse shelf) Not For Loan 10201
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658.8 BEE 2002 Essentials of CRM : 658.8 BEE 2002 Essentials of CRM : 658.8 BEH 2011 How cool brands stay hot : 658.8 BLC 2006 Consumer behavior / 658.8 BLD 2003 The 360 degree brand in Asia : 658.8 BLT 2000 Textbook of marketing / 658.8 BOM 2010 Modern marketing :

Includes bibliographical references and index.

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Last Updated on 27 November 2018
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