Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.
By: Wells, William
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Contributor(s): Burnett, John | Moriarty, Sandra E. (Sandra Ernst).
Material type: 
BookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006Edition: 7th ed.Description: xxxi, 592 p. ; col. ill. ; 29 cm.ISBN: 0131465600.Other title: Advertising : principles and practice.Subject(s): AdvertisingDDC classification: 659.1
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Eastern University Library General Stacks | 659.1 WEA 2006 (Browse shelf) | Not For Loan | 14104 | |
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Eastern University Library General Stacks | 659.1 WEA 2006 (Browse shelf) | Available | 07491 |
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| 659.1 VIS 2007 The seven lost secrets of success : | 659.1 VIS 2007 The seven lost secrets of success : | 659.1 WEA 2006 Advertising : | 659.1 WEA 2006 Advertising : | 659.135492 BAN 2005 Bangladesh Trade Catalogue 2004 / | 659.2 BAO 2014 The Oxford handbook of corporate reputation / | 659.2 LEB 2003 A branded world : |
Includes bibliographical references (p. 575-580) and index.
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