Kellogg on advertising & media : the Kellogg School of Management / edited by Bobby J. Calder.
Contributor(s): Calder, Bobby J
| J.L. Kellogg Graduate School of Management.
Material type: 
BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2008Description: xi, 292 p. : ill. ; 24 cm.ISBN: 9780470119860 .Other title: Kellogg on advertising and media.Subject(s): Advertising media planning | AdvertisingDDC classification: 659.1 Online resources: Publisher description | Table of contents only | Contributor biographical information
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Eastern University Library General Stacks | 659.1 CAK 2008 (Browse shelf) | Not For Loan | 10886 | ||
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Eastern University Library General Stacks | 659.1 CAK 2008 (Browse shelf) | Available | Dhanmondi Library | 10887 |
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| 659.1 BEA 2013 Advertising and promotion : | 659.1 BEA 2013 Advertising and promotion : | 659.1 BEA 2013 Advertising and promotion : | 659.1 CAK 2008 Kellogg on advertising & media : | 659.1 CAK 2008 Kellogg on advertising & media : | 659.1 CLI 2007 Integrated advertising, promotion & marketing communications / | 659.1 CLI 2007 Integrated advertising, promotion & marketing communications / |
Includes bibliographical references and index.
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