Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh.
By: Easwaran, Sunanda
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Contributor(s): Singh, Sharmila J.
Material type: 
BookPublisher: Oxford ; New York : Oxford University Press, 2006Description: x, 605 p. : ill. ; 24 cm.ISBN: 9780195676969 (pbk.); 0195676963 (pbk.).Subject(s): Marketing research | Marketing research -- Case studiesDDC classification: 658.83
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Eastern University Library General Stacks | 658.83 EAM 2006 (Browse shelf) | Not For Loan | 12708 |
Includes bibliographical references and index.
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