Marketing research / David A. Aaker, V. Kumar, George S. Day & Robert P. Leone.
By: Aaker, David A.
Contributor(s): Kumar, V | Day, George S | Leone, Robert P.
Material type:
BookPublisher: New Delhi : Wiley, c2011Edition: 10th ed.Description: xvi, 751 p. : ill. ; 27 cm.ISBN: 9788126531189.Subject(s): Marketing researchDDC classification: 658.83 Online resources: Publisher description | Table of Contents
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Eastern University Library General Stacks | 658.83 AAM 2011 (Browse shelf) | Not For Loan | 12856 |
Includes bibliographical references and index.
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