Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci.
By: Churchill, Gilbert A.
Contributor(s): Iacobucci, Dawn.
Material type:
BookSeries: The Harcourt series in marketing. Publisher: Fort Worth : Harcourt College Publishers, c2002Edition: 8th ed.Description: xxvi, 1006 p. : ill. ; 26 cm.ISBN: 0030331013.Subject(s): Marketing researchDDC classification: 658.83
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Eastern University Library General Stacks | 658.83 CHM 2002 (Browse shelf) | Not For Loan | 12857 |
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| 658.83 BRM 2010 Marketing research : | 658.83 BUM 2006 Marketing research / | 658.83 BUM 2006 Marketing research / | 658.83 CHM 2002 Marketing research : | 658.83 CHM 2009 Marketing research : | 658.83 CHM 2009 Marketing research : | 658.83 EAM 2006 Marketing research : |
Includes bibliographical references and indexes.
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