Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay pandit.
By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.
Material type:
BookPublisher: New Delhi : McGraw-Hill Education(India) Private Limited, c2013Edition: 6th ed.Description: xxxii, 711 p. : ill. ; 24 cm.ISBN: 9780078112058 (alk. paper); 0078112052; 9781259026812; 1259026817.Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description
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Eastern University Library General Stacks | 658.8 ZES 2013 (Browse shelf) | Available | 15870 | ||
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Eastern University Library General Stacks | 658.8 ZES 2013 (Browse shelf) | Available | Dhanmondi Library | 15871 | |
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Eastern University Library General Stacks | 658.8 ZES 2013 (Browse shelf) | Checked out to Israt Chowdhury (173200001) | 03/04/2020 | 15354 | |
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Eastern University Library General Stacks | 658.8 ZES 2013 (Browse shelf) | Available | Dhanmondi Library | 15355 | |
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Eastern University Library General Stacks | 658.8 ZES 2013 (Browse shelf) | Available | 13554 | ||
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Eastern University Library General Stacks | 658.8 ZES 2013 (Browse shelf) | Available | 13555 |
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Includes bibliographical references and index.
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