Marketing management / Philip Kotler, Kevin Lane Keller. Mithileshwar Jha, Abraham Koshy.
By: Kotler, Philip.
Contributor(s): Keller, Kevin Lane | Koshy, Abraham | Jha, Mithileshwar.
Material type:
BookPublisher: Upper Saddle River, N.J. : New Delhi : Prentice Hall, Pearson, c2013Edition: 14th [ed.].Description: xxv, 596, [127] p. : col. ill. ; 29 cm.ISBN: 9788131767160; 0132102927.Subject(s): Marketing -- ManagementDDC classification: 658.8 | Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Eastern University Library General Stacks | 658.8 KOM 2013 (Browse shelf) | Available | 15891 | ||
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Eastern University Library General Stacks | 658.8 KOM 2013 (Browse shelf) | Available | 15892 | ||
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Eastern University Library General Stacks | 658.8 KOM 2013 (Browse shelf) | Available | Dhanmondi Library | 15893 | |
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Eastern University Library General Stacks | 658.8 KOM 2013 (Browse shelf) | Available | 15717 | ||
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Eastern University Library General Stacks | 658.8 KOM 2013 (Browse shelf) | Not For Loan | 13660 | ||
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Eastern University Library General Stacks | 658.8 KOM 2013 (Browse shelf) | Checked out to Sanjida Afrin Khaled (171600031) | 25/08/2017 | 13662 | |
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Eastern University Library General Stacks | 658.8 KOM 2013 (Browse shelf) | Available | 13663 | ||
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Eastern University Library General Stacks | 658.8 KOM 2013 (Browse shelf) | Available | 13661 | ||
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Eastern University Library General Stacks | 658.8 KOM 2013 (Browse shelf) | Available | 13664 | ||
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Eastern University Library General Stacks | 658.8 KOM 2013 (Browse shelf) | Available | 01500 |
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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