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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.

By: Hawkins, Del I.

Contributor(s): Mothersbaugh, David L | Mookerjee, Amit.

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BookPublisher: New Delhi: McGraw-Hill , c2010Edition: 11th ed.Description: xxix, 866 p. : ill. ; 24 cm.ISBN: 9780070682160; 007068216.Subject(s): Consumer behavior | Market surveysDDC classification: 658.8

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Eastern University Library General Stacks	658.8 HAC 2010 (Browse shelf)	Not For Loan		14004

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Includes bibliographical references and index.

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