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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Belch, George E.
Contributor(s): Belch, Michael A | Belch, George E, -. | Purani, Keyoor.
Material type: materialTypeLabelBookSeries: Irwin/McGraw-Hill series in marketing. Publisher: New Delhi : McGraw-Hill, c2013Edition: 9th ed.Description: xliii, 1015 p. : ill. ; 24 cm.ISBN: 9781259026850; 125902685.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
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Books Books Eastern University Library
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Books Books Eastern University Library
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Books Books Eastern University Library
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