Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E.
Contributor(s): Belch, Michael A | Belch, George E. | Purani, Keyoor.
Material type: BookSeries: Irwin/McGraw-Hill series in marketing. Publisher: New Delhi : McGraw-Hill, c2013Edition: 9th ed.Description: xliii, 1015 p. : ill. ; 24 cm.ISBN: 9781259026850; 125902685.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Books | Eastern University Library General Stacks | 659.1 BEA 2013 (Browse shelf) | Available | 15876 | ||
Books | Eastern University Library General Stacks | 659.1 BEA 2013 (Browse shelf) | Available | 15877 | ||
Books | Eastern University Library General Stacks | 659.1 BEA 2013 (Browse shelf) | Available | 15878 | ||
Books | Eastern University Library General Stacks | 659.1 BEA 2013 (Browse shelf) | Available | Dhanmondi Library | 15748 | |
Books | Eastern University Library General Stacks | 659.1 BEA 2013 (Browse shelf) | Not For Loan | 14044 | ||
Books | Eastern University Library General Stacks | 659.1 BEA 2013 (Browse shelf) | Available | 14045 | ||
Books | Eastern University Library General Stacks | 659.1 BEA 2013 (Browse shelf) | Available | 14046 | ||
Books | Eastern University Library General Stacks | 659.1 BEA 2013 (Browse shelf) | Available | 14047 | ||
Books | Eastern University Library General Stacks | 659.1 BEA 2013 (Browse shelf) | Available | 14048 |
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