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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Perreault, William D.
Contributor(s): McCarthy, E. Jerome.
Material type: materialTypeLabelBookSeries: McGraw-Hill/Irwin series in marketing. Publisher: New Delhi. : McGraw-Hill, 2006Edition: 15th ed.Description: xviii, 844 p. : col. ill. ; 25 cm.ISBN: 0070620180; 9780070620186.Subject(s): Marketing -- ManagementDDC classification: 658.8
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Books Books Eastern University Library
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658.8 PEB 2006 (Browse shelf) Available Dhanmondi Library 15927
Books Books Eastern University Library
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658.8 PEB 2006 (Browse shelf) Available 15928
Books Books Eastern University Library
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658.8 PEB 2006 (Browse shelf) Not For Loan 14042
Books Books Eastern University Library
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658.8 PEB 2006 (Browse shelf) Available 14043

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