International marketing / Philip R. Cateora, John L. Graham. & Prashant Salwan.
By: Cateora, Philip R.
Contributor(s): Graham, John L | Salwan, Prashant.
Material type:
BookPublisher: Boston, Mass. : New Delhi : Tata McGraw-Hill/Irwin, c2007Edition: 13th ed.Description: xxxi, 888 p. : col. ill., col. maps ; 24 cm.ISBN: 0073080063 (alk. paper); 9780073080062; 9780070666993.Subject(s): Export marketing | International business enterprisesDDC classification: 658.84 Online resources: Publisher description | Table of contents
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Eastern University Library General Stacks | 658.84 CAI 2007 (Browse shelf) | Not For Loan | 14071 |
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| 658.8343 KAN 2009 The new strategic brand management : | 658.8343 KAN 2009 The new strategic brand management : | 658.8348 ROM 1994 Multicultural marketing : | 658.84 CAI 2007 International marketing / | 658.84 HUC 2002 Cases in electronic commerce / | 658.84 LEG 2009 Global marketing management : | 658.84 LEG 2009 Global marketing management : |
Includes index.
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