Textbook of marketing / edited by Keith Blois.
Contributor(s): Blois, Keith J. (Keith John).
Material type: BookPublisher: Oxford ; New Delhi : Oxford University Press, 2000Description: xi, 658 p. : ill. ; 25 cm.ISBN: 0195687175; 9780195687170.Subject(s): MarketingDDC classification: 658.8 Online resources: Publisher description | Table of contents only | Contributor biographical informationItem type | Current location | Call number | Status | Date due | Barcode |
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Books | Eastern University Library General Stacks | 658.8 BLT 2000 (Browse shelf) | Not For Loan | 14171 |
Includes bibliographical references (p. [627]-645) and index.
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