Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen.
By: Schmidt, Marcus J.
Contributor(s): Hollensen, Svend.
Material type:
BookPublisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2006Description: 629 p. : ill. ; 24 cm.ISBN: 0273646354 (alk. paper); 9780273646358; 8131715191.Subject(s): Marketing research -- Methodology | Export marketing -- Research -- MethodologyDDC classification: 658.83
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Eastern University Library General Stacks | 658.83 SCM 2006 (Browse shelf) | Not For Loan | 14248 |
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| 658.83 MAM 2004 Marketing research : | 658.83 MAM 2004 Marketing research : | 658.83 MAM 2004 Marketing research : | 658.83 SCM 2006 Marketing research : | 658.83 SHM 2007 Marketing research : | 658.83 ZIE 2003 Exploring marketing research / | 658.83 ZIE 2003 Exploring marketing research / |
Includes bibliographical references and index.
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