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The ultimate marketing toolkit : ads that attract customers, brochures that create buzz, web sites that wow / Paula Peters.

By: Peters, Paula, 1973-.
Material type: materialTypeLabelBookPublisher: Avon, Mass. : Adams Media, c2006Description: vii, 215 p. : ill. ; 23 cm.ISBN: 1593374976; 9781593374976.Subject(s): Marketing -- United States | Sales promotion -- United States | Advertising -- United StatesDDC classification: 658.82 Online resources: Table of contents
Contents:
The thirty-second sound bite -- The unique logo -- The tag line -- The business card -- The letterhead -- The bio -- The introductory letter -- The postcard -- The press release -- The ad -- The brochure -- The web site -- The newsletter -- When to hire a professional -- Samples.
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Item type Current location Call number Status Date due Barcode
Books Books Eastern University Library
General Stacks 		658.82 PEU 2009 (Browse shelf) Not For Loan 15036
Books Books Eastern University Library
General Stacks 		658.82 PEU 2009 (Browse shelf) Available 15037

Includes index.

The thirty-second sound bite -- The unique logo -- The tag line -- The business card -- The letterhead -- The bio -- The introductory letter -- The postcard -- The press release -- The ad -- The brochure -- The web site -- The newsletter -- When to hire a professional -- Samples.

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