Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Steve Carter.
By: Lee, Kiefer.
Contributor(s): Carter, Steve.
Material type:
BookPublisher: Oxford ; New York : Oxford University Press, 2009Edition: 2nd ed.Description: xxvii, 565 p. : col. ill. ; 27 cm.ISBN: 9780199601363.Subject(s): International business enterprises -- Management | Strategic planningDDC classification: 658.84 Online resources: Publisher description
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Eastern University Library General Stacks | 658.84 LEG 2009 (Browse shelf) | Not For Loan | 15146 | |
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Books
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Eastern University Library General Stacks | 658.84 LEG 2009 (Browse shelf) | Available | 15147 |
Includes index.
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