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Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Steve Carter.

By: Lee, Kiefer.
Contributor(s): Carter, Steve.
Material type: materialTypeLabelBookPublisher: Oxford ; New York : Oxford University Press, 2009Edition: 2nd ed.Description: xxvii, 565 p. : col. ill. ; 27 cm.ISBN: 9780199601363.Subject(s): International business enterprises -- Management | Strategic planningDDC classification: 658.84 Online resources: Publisher description
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Item type Current location Call number Status Date due Barcode
Books Books Eastern University Library
General Stacks
658.84 LEG 2009 (Browse shelf) Not For Loan 15146
Books Books Eastern University Library
General Stacks
658.84 LEG 2009 (Browse shelf) Available 15147

Includes index.

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Last Updated on 27 November 2018
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