Marketing and branding : the Indian scenario / S. Ramesh Kumar.
By: Ramesh Kumar, S.
Material type: BookPublisher: New Delhi : Dorling Kindersley (India), 2007Description: xiv, 482 p. : ill. (some col.) ; 25 cm.ISBN: 8131700976.Subject(s): Branding (Marketing) -- IndiaDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Eastern University Library General Stacks | 658.8 RAM 2007 (Browse shelf) | Not For Loan | 15338 | |
Books | Eastern University Library General Stacks | 658.8 RAM 2007 (Browse shelf) | Available | 15339 |
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658.8 PRM 2012 Marketing management : | 658.8 PRM 2012 Marketing management : | 658.8 RAM 2007 Marketing and branding : | 658.8 RAM 2007 Marketing and branding : | 658.8 REI 1991 Industrial marketing : | 658.8 REI 1991 Industrial marketing : | 658.8 REI 1991 Industrial marketing : |
Includes bibliographical references (p. [465]-479) and index.
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