Principles of contemporary marketing / David L. Kurtz
By: Kurtz, David L.
Material type: BookPublisher: New Delhi : Cengage Learning, c2012Edition: 15th ed.Description: xxxvii, 662 p. : ill. ; 28 cm.ISBN: 9788131519585.Subject(s): MarketingDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Eastern University Library General Stacks | 658.8 KUP 2012 (Browse shelf) | Not For Loan | 15353 |
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658.8 KUC 2013 Cases studies in consumer behaviour / | 658.8 KUC 2013 Cases studies in consumer behaviour / | 658.8 KUP 2006 Principles of marketing / | 658.8 KUP 2012 Principles of contemporary marketing / | 658.8 LEM 2007 Marketing automation : | 658.8 LEM 2007 Marketing automation : | 658.8 LEM 2011 Marketing : |
Includes index.
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