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Principles of contemporary marketing / David L. Kurtz

By: Kurtz, David L.
Material type: materialTypeLabelBookPublisher: New Delhi : Cengage Learning, c2012Edition: 15th ed.Description: xxxvii, 662 p. : ill. ; 28 cm.ISBN: 9788131519585.Subject(s): MarketingDDC classification: 658.8
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658.8 KUP 2012 (Browse shelf) Not For Loan 15353
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658.8 KUC 2013 Cases studies in consumer behaviour / 658.8 KUC 2013 Cases studies in consumer behaviour / 658.8 KUP 2006 Principles of marketing / 658.8 KUP 2012 Principles of contemporary marketing / 658.8 LEM 2007 Marketing automation : 658.8 LEM 2007 Marketing automation : 658.8 LEM 2011 Marketing :

Includes index.

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