Includes bibliographical references and index.

An overview of business ethics: The importance of business ethics ; Stakeholder relationships, social responsibility, and corporate governance -- Ethical issues and the institutionalization of business ethics: Emerging business ethics issues ; The institutionalization of business ethics -- The decision-making process: Ethical decision making and ethical leadership ; Individual factors : moral philosophies and values ; Organizational factors : the role of ethical culture and relationships -- Implementing business ethics in a global economy: Developing an effective ethics program ; Managing and controlling ethics programs: Business ethics in a global economy -- Cases: Case 1: Monsanto attempts to balance stakeholder interests ; Case 2: Starbucks' mission : social responsibility and brand strength ; Case 3: Walmart : the future is sustainability ; Case 4: BP struggles to resolve sustainability disaster ; Case 5: New Belgium brewing : ethical and environmental responsibility ; Case 6: Coping with financial and ethical risks at American International Group (AIG) ; Case 7: Microsoft manages legal and ethical issues ; Case 8. Countrywide Financial : the subprime meltdown ; Case 9. Enron : questionable accounting leads to collapse ; Case 10: Home Depot Implements stakeholder orientation ; Case 11: The fraud of the century : the case of Bernard Madoff ; Case 12: The Galleon Group and Raj Rajaratnam ; Case 13: GlaxoSmithKline experiences high costs of product quality issues ; Case 14. Hospital Corporation of America : learning from past mistakes? ; Case 15: The Coca-Cola Company struggles with ethical crises ; Case 16: Bueno Foods : community, tradition, and globalization ; Case 17. Better Business Bureau : protecting consumers and dealing with organizational ethics challenges ; Case 18: The American Red Cross ; Case 19: NIKE : managing ethical missteps : sweatshops to leadership in employment practices ; Case 20: Best Buy fights against electronic waste -- Appendix: Sustainablility : ethical and social responsibility dimensions.