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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip.
Contributor(s): Armstrong, Gary. (Gary M.).
Material type: materialTypeLabelBookPublisher: India : Pearson, c2016Edition: 15th ed.Description: xxiii, 732 p. : ill. ; 28 cm.ISBN: 9780133084047; 9789332558472; 0133084043.Subject(s): MarketingDDC classification: 658.8
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658.8 KOP 2016 (Browse shelf) Available 16391
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Includes bibliographical references and index.

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