Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald E. Baack.
By: Clow, Kenneth E.
Contributor(s): Baack, Donald E.
Material type:
BookPublisher: New York : Pearson Prentice Hall, c2014Edition: 6th ed.Description: 455 p. : ill. ; 28 cm.ISBN: 9789332518377.Subject(s): Communication in marketing | AdvertisingDDC classification: 659.1
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Eastern University Library General Stacks | 659.1 CLI 2014 (Browse shelf) | Not For Loan | Dhanmondi Library | 15955 | |
|
Books
|
Eastern University Library General Stacks | 659.1 CLI 2014 (Browse shelf) | Available | 15956 | ||
|
Books
|
Eastern University Library General Stacks | 659.1 CLI 2014 (Browse shelf) | Available | 15957 |
Includes bibliographical references and indexes.
There are no comments for this item.