Branding a store
how to build successful retail brands in a changing marketplace
Floor, Ko.
creator
text
bibliography
pau
London
Philadelphia
Kogan Page
2007
monographic
eng
360 p. : ill. ; 24 cm.
Ko Floor.
Includes bibliographical references(p. 355-358).
House brands
Marketing
Branding (Marketing)
Retail trade
658.8 FLB 2007
9780749451684
0749451684
http://www.loc.gov/catdir/toc/ecip0617/2006023022.html
http://www.loc.gov/catdir/enhancements/fy0715/2006023022-d.html
http://www.loc.gov/catdir/enhancements/fy0915/2006023022-b.html
http://www.loc.gov/catdir/toc/ecip0617/2006023022.html
http://www.loc.gov/catdir/enhancements/fy0715/2006023022-d.html
http://www.loc.gov/catdir/enhancements/fy0915/2006023022-b.html
DLC
120808
20120808113453.0
1536