@book{3784, author = {Cateora, Philip R. and Graham, John L.}, title = {International marketing /}, publisher = {Tata McGraw-Hill/Irwin,}, year = {c2007.}, address = {Boston, Mass. :}, edition = {13th ed.}, note = {Includes index.}, url = {http://www.loc.gov/catdir/enhancements/fy0632/2005057682-d.html} }