Eastern University Library Search for 'Provider:McGraw-Hill and holdingbranch:EUL and su-to:Marketing. and se:Irwin/McGraw-Hill series in marketing and su-to:International business enterprises.'

International marketing /

By Cateora, Philip R.. New York : Irwin McGraw-Hill, 2002 . xxv, 694 p. : 29 cm.. 0072398841 | 0071123121

By Cateora, Philip R.. Boston : McGraw-Hill/Irwin, 2005 . xxxiii, 697 p. : 29 cm. . 0072833718