Eastern University Library Search for 'Provider:McGraw-Hill, and itype:BK and itype:BK and su-to:Marketing. and au:McCarthy, E. Jerome'

Applications in basic marketing :

Bosto: McGraw-Hill/Irwin, 2005 . v. : , Latest issue consulted: 2004/2005. | Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> | Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. 26 cm.. 0072864702

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Applications in basic marketing :

By Perreault, William D.. Boston, Mass. : McGraw-Hill, 2005 . xli, 793 [22] p. : , McCarthy's name appears first on the earlier edition. 28 cm.. 0072864710

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Basic marketing :

By Perreault, William D.. Boston : Irwin/McGraw-Hill, 1999 . xxiv, 791, 31 p. : 29 cm. .

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Basic marketing :

By Perreault, William D.. Boston : McGraw-Hill, 2002 . xxxii, 815 [28] p. : , A variety of multi-media instructional aids, including a Web site, are available to support the text. | Includes bibiliographical references (p. 754-810) and indexes. 28 cm.. 0072409479 | 0071121102

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Basic marketing :

By Perreault, William D.. New Delhi. : McGraw-Hill, 2006 . xviii, 844 p. : 25 cm.. 0070620180 | 9780070620186

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