Eastern University Library Search for 'su:{Marketing.} and location:GEN and su-to:Branding Marketing and su-to:Brand name products.'

Beyond branding /

London, UK ; | Sterling, VA : Kogan Page, 2003 . xviii, 236 p. : 24 cm.. 0749442123 | 9780749442125

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Global brand strategy :

By Van Gelder, Sicco,. London ; | Sterling, VA : Kogan Page, 2003 . xii, 260 p. : 25 cm.. 0749442131 | 9780749442132

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Brands under fire /

By Arthur, Ivan.. New Delhi : Penguin Books India, 2008 . xiv, 214 p. : 25 cm.. 9780670082261

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Branding your business :

By Hammond, James,. London ; | Philadelphia, PA : Kogan Page, 2011 . vii, 276 p. ; , Rev. ed. of: Branding your business : promoting your business, attracting customers and standing out in the market place. 2008. | Subtitle from cover. 22 cm.. 9780749462963 | 0749462965 | 9780749463021 | 0749463023

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Creating powerful brands in consumer, service and industrial markets /

By De Chernatony, Leslie,. Delhi: Elsevier/Butterworth-Heinemann, 2003 . xvii, 467 p. : 24 cm.. 0750659807 | 9788131204351 | 8131204359

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Brands and branding /

Princeton, NJ : Bloomberg Press, 2004 . xv, 256 p. : 22 cm.. 1576601471 | 186197664X | 9781861976642

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Brand management :

By Dutta, Kirti.. New Delhi : Oxford University Press, 2012 . xxiii, 455 p. : , Each chapter is linked with the CD and contains videos and presentations that explain the key concepts and includes exercises(s) for enhancing decision-making abilities. -- Back cover. 24 cm. . 9780198069867 (pbk) | 0198069863

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