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Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

By: Baskin, Jonathan Salem.
Material type: materialTypeLabelBookPublisher: New York : Business Plus, 2008Edition: 1st ed.Description: viii, 261 p. ; 24 cm.ISBN: 9780446178013 ; 0446178012 .Subject(s): Branding (Marketing) | Consumer behavior | Information behavior | Internet searching | Business enterprises -- Computer network resourcesDDC classification: 658.8 Online resources: Table of contents only | Contributor biographical information | Publisher description
Contents:
Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes.
Summary: A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits.
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Item type Current location Call number Status Date due Barcode
Books Books Eastern University Library
General Stacks 		658.8 BAB 2008 (Browse shelf) Not For Loan 11494

Includes bibliographical references (p. 243-252) and index

Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes.

A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits.

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Last Updated on 25 March 2024
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