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1. Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: India : Pearson Education, c2010Availability: Items available for reference: Eastern University Library [Call number: 658.8 LOS 2010] (1).
2. Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Publisher: Delhi : Pearson/Prentice Hall, c2004Availability: Items available for loan: Eastern University Library [Call number: 658.8 LOS 2004] (1). Items available for reference: Eastern University Library [Call number: 658.8 LOS 2004] (1).

Last Updated on 25 March 2024
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