Game-changing strategies : how to create new market space in established industries by breaking the rules / Constantinos C. Markides.
By: Markides, Constantinos
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Material type: 
BookPublisher: San Francisco, CA : Jossey-Bass, c2008Edition: 1st ed.Description: xxv, 222 p. : ill. ; 24 cm.ISBN: 9780470276877 .Subject(s): Creative ability in business | Organizational change | Corporations -- GrowthDDC classification: 658.4 Online resources: Publisher description | Table of contents only | Contributor biographical information | Item type | Current location | Call number | Status | Date due | Barcode |
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Eastern University Library General Stacks | 658.4 MAG 2008 (Browse shelf) | Available | 10785 | |
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Eastern University Library General Stacks | 658.4 MAG 2008 (Browse shelf) | Not For Loan | 10786 |
Includes bibliographical references (p. 205-210) and index.
The innovation is in the business model -- Discovering new business models -- Creativity is not enough : from discovering to implementing new business models -- Using dual business models to compete : is a separate unit necessary? -- Separation is not enough : how to achieve ambidexterity -- Responding to business-model innovation -- When would established firms discover new business models? -- Rethinking innovation in the big firm.
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