Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson.
By: Adamson, Allen P
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Material type: 
BookPublisher: New York : Palgrave Macmillan, 2006Edition: 1st ed.Description: xxv, 230 p. : ill. ; 25 cm.ISBN: 1403974055; 9781403974051.Other title: Brand simple.Subject(s): Brand name products -- Philosophy | Brand name products -- Planning | Business names -- PhilosophyDDC classification: 658.8 Online resources: Table of contents only | Contributor biographical information | Publisher description
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Eastern University Library | 658.8 ADB 2006 (Browse shelf) | Available | 11503 |
Includes index.
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