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1. Foundations of marketing theory : toward a general theory of marketing / Shelby D. Hunt.

by Hunt, Shelby D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: India : PHI Learning, c2002Availability: Items available for loan: Eastern University Library [Call number: 658.8 HUF 2002] (2). Items available for reference: Eastern University Library [Call number: 658.8 HUF 2002] (1).
2. The silent salesmen : guaranteed strategies for increasing sales and profits using promotional products / Mitch Carson.

by Carson, Mitch, 1960-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 CAS 2009] (1). Items available for reference: Eastern University Library [Call number: 658.8 CAS 2009] (1).
3. Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 KOP 2008] (4). Items available for reference: Eastern University Library [Call number: 658.8 KOP 2008] (1).
4. Marketing communications management: concepts & theories, cases & practices / Paul Copley.

by Copley, Paul.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Elsevier, c2004Availability: Items available for reference: Eastern University Library [Call number: 658.4 COM 2004] (1).
5. Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.

by Etzel, Michael J | Walker, Bruce J | Stanton, William J | Stanton, William J. Fundamentals of marketing.

Edition: 11th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1997Availability: Items available for loan: Eastern University Library [Call number: 658.8 ETM 1997] (6).

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