The philosophy of branding : great philosophers think brands / Thom Braun.
By: Braun, Thom
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Material type: 
BookPublisher: London ; Sterling, VA : Kogan Page, 2004Description: 192 p. ; 19 cm.ISBN: 0749441933; 9780749443238.Subject(s): Branding (Marketing) -- Philosophy | Business names -- Philosophy | Product management -- PhilosophyDDC classification: 658.8 Online resources: Table of contents | Publisher description | Contributor biographical information
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Eastern University Library General Stacks | 658.8 BRP 2004 (Browse shelf) | Not For Loan | 11666 |
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