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1. Loyalty myths : hyped strategies that will put you out of business-- and proven tactics that really work / Timothy L. Keiningham [et al.].

by Timothy L. Keiningham | Keiningham, Timothy L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2006Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for reference: Eastern University Library [Call number: 658.8 KEL 2006] (1).
2. Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty / Phillip Van Hooser.

by Van Hooser, Phillip, 1957-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2005Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for reference: Eastern University Library [Call number: 658.812 HOW 2005] (1).

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