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1. Case studies in marketing management / [edited by ] S. Ramesh Kumar

by Kumar, S. Ramesh.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Pearson, c2012Availability: Items available for loan: Eastern University Library [Call number: 658.8 KUC 2012] (2). Items available for reference: Eastern University Library [Call number: 658.8 KUC 2012] (1).
2. Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar.

by Schiffman, Leon G | Wisenblit, Joseph | Kumar S. Ramesh.

Edition: 11th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi : Pearson, c2016Availability: Items available for loan: Eastern University Library [Call number: 658.8 SCC 2016] (1). Items available for reference: Eastern University Library [Call number: 658.8 SCC 2016] (1).
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Last Updated on 25 March 2024
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