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1. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : McGraw-Hill Irwin, c2011Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 ZES 2011] (3). Items available for reference: Eastern University Library [Call number: 658.8 ZES 2011] (1).
2. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay pandit.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : McGraw-Hill Education(India) Private Limited, c2013Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.8 ZES 2013] (5). Items available for reference: Eastern University Library [Call number: 658.8 ZES 2013] (1).
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3. Marketing / Michael J. Etzel & [et al...]

by Etzel, Michael J | Walker, Bruce J | Stanton, William J | Pandit, Ajay.

Edition: 14th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : McGraw-Hill, c2007Availability: Items available for reference: Eastern University Library [Call number: 658.8 ETM 2007] (1).

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