Applications in basic marketing :

Bosto: McGraw-Hill/Irwin, 2005 . v. : , Latest issue consulted: 2004/2005. | Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> | Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. 26 cm.. 0072864702

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Basic marketing :

By Perreault, William D.. Boston : Irwin/McGraw-Hill, 1999 . xxiv, 791, 31 p. : 29 cm. .

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Applications in basic marketing :

Basic marketing :