Eastern University Library Search for 'Provider:McGraw-Hill and su-to:Marketing and su-to:Marketing. and itype:BK'

Marketing /

By Grewal, Dhruv.. New Delhi : Tata McGraw-Hill Education, 2010 . xxxv, 683 p. : 29 cm.. 9780071332750 | 0071332758

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Advertising and promotion :

By Belch, George E.. New Delhi : McGraw-Hill, 2013 . xliii, 1015 p. : 24 cm.. 9781259026850 | 125902685

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Basic marketing :

By Perreault, William D.. New Delhi. : McGraw-Hill, 2006 . xviii, 844 p. : 25 cm.. 0070620180 | 9780070620186

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International marketing /

By Cateora, Philip R.. Boston, Mass. : | New Delhi : Tata McGraw-Hill/Irwin, 2007 . xxxi, 888 p. : , Includes index. 24 cm.. 0073080063 (alk. paper) | 9780073080062 | 9780070666993

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Services marketing :

By Zeithaml, Valarie A.. New Delhi : McGraw-Hill Education(India) Private Limited, 2013 . xxxii, 711 p. : 24 cm.. 9780078112058 (alk. paper) | 0078112052 | 9781259026812 | 1259026817

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Foundation of matketing /

By Jobber, David. New Delhi : Tata McGraw- HIll, 2006 . xxiii, 376 p. : , Includes index. 26 cm.. 9780070634817 | 0070634815

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Marketing management /

By Saxena, Rajan. New delhi : Tata McGraw Hill, 2009 . xxix, 883 p. : , Includes index. 23 cm.. 9780070144910 | 0070144915

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Repositioning :

By Trout, Jack.. New Delhi: Tata McGraw-Hill, 2010 . iv, 217 p. ; 22 cm.. 9780071635592 | 0071635599 | 9780070700482 | 0070700486

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Consumer behavior and marketing strategy /

By Peter, J. Paul.. New Delhi : Tata McGraw-Hill, 2005 . xvi, 579 p. : , Various multi-media instructional materials are available to supplement the text. 24 cm.. 0072864877 | 0071111778 | 9780070601581 | 0070601585

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Services marketing :

By Zeithaml, Valarie A.. New Delhi : McGraw-Hill Irwin, 2011 . xxvii, 763 p. : 24 cm.. 9780070700994 | 0070700990

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Rural marketing:

By Dogra, Balram. New Delhi: Tata McGraw Hill Education, 2008 . xiv, 352 p.: , Includes index. 26 cm.. 978007066007 | 007066000X

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Marketing 00/01

By Richardson, John E.. Guilford : McGraw-Hill, 2000 . x, 229 p. ; , Includes index. 27 cm.. 0072364009 | 07302606

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Confessions of shameless self promoters :

By Allen, Debbie,. New York : McGraw-Hill 2006 . xiv, 271 p. ; 23 cm.. 0071462023

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Applications in basic marketing :

By Perreault, William D.. Boston, Mass. : McGraw-Hill, 2005 . xli, 793 [22] p. : , McCarthy's name appears first on the earlier edition. 28 cm.. 0072864710

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Advertising and promotion :

By Belch, George E.. Boston : McGraw-Hill, 2004 . xxvi, 779, [67] p. : 24 cm.. 0072536764 | 0071214380

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Applications in basic marketing :

Bosto: McGraw-Hill/Irwin, 2005 . v. : , Latest issue consulted: 2004/2005. | Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> | Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. 26 cm.. 0072864702

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Marketing :

By Kerin, Roger A.. Boston, Mass. : McGraw-Hill/Irwin, 2004 . 1v.(various pagings): , Includes bibliographical references (CN1-CN14) and index. 28 cm.. 0072547030 | 007121478X

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Marketing /

By Etzel, Michael J.. New York : McGraw-Hill, 1997 . 1 v. (various pagings) : , Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994. 24 cm.. 0070189544

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Services marketing :

By Zeithaml, Valarie A.. Boston : McGraw-Hill/Irwin, 2003 . xx, 668 p. : 21 cm.. 0072471425

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Global marketing :

By Johansson, Johny K.. Boston : Irwin/McGraw-Hill, 2000 . xx, 604 p. : 24 cm.. 0073658634

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International marketing /

By Cateora, Philip R.. Boston : McGraw-Hill/Irwin, 2005 . xxxiii, 697 p. : 29 cm. . 0072833718

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International marketing /

By Cateora, Philip R.. New York : Irwin McGraw-Hill, 2002 . xxv, 694 p. : 29 cm.. 0072398841 | 0071123121

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Marketing practices and principles /

By Mason, Ralph E.. New York : Gregg Division, McGraw-Hill, 1995 . viii, 439 p. : 25 cm.. 0026356015 | 0026356023

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Basic marketing :

By Perreault, William D.. Boston : McGraw-Hill, 2002 . xxxii, 815 [28] p. : , A variety of multi-media instructional aids, including a Web site, are available to support the text. | Includes bibiliographical references (p. 754-810) and indexes. 28 cm.. 0072409479 | 0071121102

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A preface to marketing management /

By Peter, J. Paul.. Boston : Irwin/McGraw-Hill, 2000 . xviii, 318 p. : 24 cm.. 0073661511

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Advertising and promotion :

By Belch, George E.. Boston, Mass. : Irwin/McGraw-Hill 2001 . xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; | 29 cm.. 0072314451

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Basic marketing :

By Perreault, William D.. Boston : Irwin/McGraw-Hill, 1999 . xxiv, 791, 31 p. : 29 cm. .

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