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21.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 5th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for reference: Eastern University Library [Call number: 659.1 BEA 2001] (1).
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22.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2004Availability: Items available for loan: Eastern University Library [Call number: 659.1 BEA 2004] (10).
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23.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay pandit.
by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill Education(India) Private Limited, c2013Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.8 ZES 2013] (5). Items available for reference: Eastern University Library [Call number: 658.8 ZES 2013] (1).
Checked out (1).
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24.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E | Belch, Michael A | Belch, George E, -. | Purani, Keyoor. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill, c2013Availability: Items available for loan: Eastern University Library [Call number: 659.1 BEA 2013] (8). Items available for reference: Eastern University Library [Call number: 659.1 BEA 2013] (1).
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25.
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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome. Edition: 15th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi. : McGraw-Hill, 2006Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEB 2006] (3). Items available for reference: Eastern University Library [Call number: 658.8 PEB 2006] (1).
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26.
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International marketing / Philip R. Cateora, John L. Graham. & Prashant Salwan.
by Cateora, Philip R | Graham, John L | Salwan, Prashant. Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : New Delhi : Tata McGraw-Hill/Irwin, c2007Online access: Publisher description | Table of contents Availability: Items available for reference: Eastern University Library [Call number: 658.84 CAI 2007] (1).
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27.
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Marketing / Dhruv Grewal, Michael Levy.
by Grewal, Dhruv | Levy, Michael, 1950-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill Education, c2010Availability: Items available for reference: Eastern University Library [Call number: 658.8 GRM 2010] (1).
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