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1. Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.

by Etzel, Michael J | Walker, Bruce J | Stanton, William J | Stanton, William J. Fundamentals of marketing.

Edition: 11th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1997Availability: Items available for loan: Eastern University Library [Call number: 658.8 ETM 1997] (6).
2. International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 11th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Irwin McGraw-Hill, c2002Availability: Items available for reference: Eastern University Library [Call number: 658.848 CAI 2002] (1).
3. International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Eastern University Library [Call number: 658.8 CAI 2005] (10). Items available for reference: Eastern University Library [Call number: 658.8 CAI 2005] (1).
4. Foundation of matketing / David Jobber, John Fahy

by Jobber, David | Fahy, John.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw- HIll, c2006Availability: Items available for reference: Eastern University Library [Call number: 658.8 JOF 2006] (1).
5. Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.

by Johansson, Johny K.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, 2000Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 JOG 2000] (2). Items available for reference: Eastern University Library [Call number: 658.8 JOG 2000] (1).
6. Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

by Kerin, Roger A | Hartley, Steven William | Rudelius, William.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Eastern University Library [Call number: 658.8 KEM 2004] (1). Items available for reference: Eastern University Library [Call number: 658.8 KEM 2004] (1).
7. Applications in basic marketing : clippings from the popular business press /

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Basic marketing | McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing.

Edition: 2004-05Material type: serial Continuing resource; Format: print Publisher: Bosto: McGraw-Hill/Irwin, c2005Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEA 1990] (1). Items available for reference: Eastern University Library [Call number: 658.8 PEA 1990] (1).
8. Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch.

by Mason, Ralph E | Rath, Patricia Mink | Husted, Stewart W | Lynch, Richard L.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Gregg Division, McGraw-Hill, c1995Availability: Items available for loan: Eastern University Library [Call number: 658.8 MAM 1995] (1).
9. Applications in basic marketing : clippings from the popular business press / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 2004-05 ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, 2005Availability: Items available for reference: Eastern University Library [Call number: 658.8 PEA 2005] (1).
10. Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 13th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for reference: Eastern University Library [Call number: 658.8 PEB 1999] (1).
11. Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 14th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2002Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEB 2002] (15). Checked out (1).
12. Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Essays Publisher: New Delhi : Tata McGraw-Hill, c2005Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEC 2005] (3). Items available for reference: Eastern University Library [Call number: 658.8 PEC 2005] (1).
13. A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 PEP 2000] (1). Items available for reference: Eastern University Library [Call number: 658.8 PEP 2000] (1).
14. Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin.

by Trout, Jack | Rivkin, Steve, 1947-.

Material type: book Book; Format: microfiche festschrift Publisher: New Delhi: Tata McGraw-Hill, c2010Availability: Items available for loan: Eastern University Library [Call number: 658.8 TRR 2010] (3).
15. Marketing 00/01 Edited by John E. Richardson

by Richardson, John E.

Edition: 22th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Guilford : McGraw-Hill, c2000Availability: Items available for loan: Eastern University Library [Call number: 658.8 RIM 2000] (1).
16. Marketing management / Rajan Saxena

by Saxena, Rajan.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New delhi : Tata McGraw Hill, c2009Availability: Items available for reference: Eastern University Library [Call number: 658.8 SAM 2009] (1).
17. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 ZES 2003] (6). Items available for reference: Eastern University Library [Call number: 658.8 ZES 2003] (1).
18. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : McGraw-Hill Irwin, c2011Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8 ZES 2011] (2). Items available for reference: Eastern University Library [Call number: 658.8 ZES 2011] (1).
Checked out (1).
19. Rural marketing: concepts and practices/ Balram Dogra and Karminder Ghuman

by Dogra, Balram | Ghuman, Karminder.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: Tata McGraw Hill Education, c2008Availability: Items available for loan: Eastern University Library [Call number: 658.81 DOR 2008] (3). Items available for reference: Eastern University Library [Call number: 658.81 DOR 2008] (1).
20. Confessions of shameless self promoters : great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success / Debbie Allen.

by Allen, Debbie, 1953-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill c2006Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Eastern University Library [Call number: 658.85 ALC 2006] (2). Items available for reference: Eastern University Library [Call number: 658.85 ALC 2006] (1).

Last Updated on 27 November 2018
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