Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
By: Lovelock, Christopher H
.
Contributor(s): Wirtz, Jochen | Chatterjee, Jayanta.
Material type: 
BookPublisher: India : Pearson Education, c2010Edition: 6th ed.Description: xx, 637 p. : ill., map ; 28 cm.ISBN: 9788131725979; 0131875523.Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Eastern University Library Permanent Campus | 658.8 LOS 2010 (Browse shelf) | Not For Loan | 10270 |
Includes bibliographical references and indexes.
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