Eastern University Library Search for 'an:1170 and itype:BK and itype:BK'

Strategic brand management /

By Elliott, Richard H.. Oxford ; | New York : Oxford University Press, 2007 . xiv, 265 p. : 25 cm.. 0199260001 | 9780199260003

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Exploring corporate strategy /

By Johnson, Gerry.. New Delhi; Prentice Hall India, 2008 . xxxvi, 1033 p. : 25 cm.. 0130807400 | 0130807397 | 9788131719251

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Repositioning :

By Trout, Jack.. New Delhi: Tata McGraw-Hill, 2010 . iv, 217 p. ; 22 cm.. 9780071635592 | 0071635599 | 9780070700482 | 0070700486

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Hunter or hunted? :

By Rochlin, Dave.. Mason, OH : Thomson, 2006 . xiv, 306 p. : 24 cm.. 8131500217

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Value innovation portfolio management :

Ft. Lauderdale, FL : J. Ross Pub., 2006 . xxi, 273 p. : 24 cm.. 19788131508923 | 8131508927

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Where value hides :

By Jackson, Stuart E.. Hoboken, NJ : John Wiley, 2007 . vii, 280 p. : 24 cm.. 0470009209 | 9780470009208

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Essentials of strategic management /

By Hunger, J. David,. New Delhi : Pearson Education, 2007 . xi 192 p. : , Includes index. 24 cm..

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Business as war :

By Allard, C. Kenneth. Hoboken, NJ : J. Wiley, 2004 . xii, 243 p. ; 24 cm.. 0471468541

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The Strategic board :

By Light, Mark.. New York : Wiley, 2001 . xvii, 245 p. : 24 cm.. 047140358X

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Managerial economics & business strategy /

By Baye, Michael R.,. Boston : Irwin/McGraw-Hill, 2000 . xxvi, 558 p. : 24 cm. . 0072289171 (alk. paper) | 0071169334 (international ed. : alk. paper)

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