Eastern University Library Search for 'an:1170 and location:GEN and su-to:Product management. and su-to:Strategic planning. and su-to:Product management. and itype:BK'

Strategic brand management /

By Elliott, Richard H.. Oxford ; | New York : Oxford University Press, 2007 . xiv, 265 p. : 25 cm.. 0199260001 | 9780199260003

Ft. Lauderdale, FL : J. Ross Pub., 2006 . xxi, 273 p. : 24 cm.. 19788131508923 | 8131508927