Eastern University Library Search for 'an:2182'

Branded entertainment :

By Lehu, Jean-Marc.. London ; | Philadelphia : Kogan Page, 2007 . ix, 266 p. : 24 cm.. 0749451513 | 9780749451516

Strategic brand management /

By Elliott, Richard H.. Oxford ; | New York : Oxford University Press, 2007 . xiv, 265 p. : 25 cm.. 0199260001 | 9780199260003

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Brand rejuvenation :

By Lehu, Jean-Marc.. London ; | Philadelphia : Kogan Page, 2006 . xii, 252 p. : 25 cm.. 0749445661 | 9780749445669

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Global brand integrity management :

By Post, Richard S.. New York : McGraw-Hill, 2008 . xv, 309 p. : , Includes index. 24 cm.. 0071494448 (hardcover : alk. paper) | 9780071494441 (hardcover : alk. paper)

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How cool brands stay hot :

By Bergh, Joeri van den,. London ; | Philadelphia : Kogan Page, 2011 . xvii, 249 p. ; 25 cm.. 9780749462505 | 9780749462512

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Beyond branding /

London, UK ; | Sterling, VA : Kogan Page, 2003 . xviii, 236 p. : 24 cm.. 0749442123 | 9780749442125

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Brand warfare :

By D'Alessandro, David F.. New Delhi : Tata McGraw-Hill, 2001 . xviii, 185 p. ; , Includes index. 24 cm.. 0070584141

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Branding unbound :

By Mathieson, Rick.. New Delhi : Printice Hall of India, 2007 . ix, 244 p. : 24 cm.. 9788120332652

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Value innovation portfolio management :

Ft. Lauderdale, FL : J. Ross Pub., 2006 . xxi, 273 p. : 24 cm.. 19788131508923 | 8131508927

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Think two products ahead :

By Mack, Benjamin,. Hoboken, N.J. : John Wiley & Sons, 2007 . xiii, 242 p. : , Includes index. 23 cm.. 0470055766 | 9780470055762

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Product management text and cases /

By Mukerjee, Kaushik. New Delhi : PHI Learnig, 2009 . xiii,198 p. : , Includes index. 24 cm.. 9788120337251

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