Principles of marketing / David L Kurtz. and Louis E. Boone.
By: Kurtz, David L
.
Contributor(s): Boone, Louis E.
Material type: 
BookPublisher: New Delhi : Cengage Learning, c2006Edition: 12th ed.Description: lii, 656 p. : ill. ; 28 cm.ISBN: 8131502937; 9788131502938.Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Eastern University Library General Stacks | 658.8 KUP 2006 (Browse shelf) | Available | 10130 |
Includes index, bibliographical references and glossary.
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