Eastern University Library Search for 'su:{Marketing.} and location:GEN and se:Irwin/McGraw-Hill series in marketing'

Basic marketing :

By Perreault, William D.. New Delhi. : McGraw-Hill, 2006 . xviii, 844 p. : 25 cm.. 0070620180 | 9780070620186

Consumer behavior and marketing strategy /

By Peter, J. Paul.. New Delhi : Tata McGraw-Hill, 2005 . xvi, 579 p. : , Various multi-media instructional materials are available to supplement the text. 24 cm.. 0072864877 | 0071111778 | 9780070601581 | 0070601585

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Applications in basic marketing :

By Perreault, William D.. Boston, Mass. : McGraw-Hill, 2005 . xli, 793 [22] p. : , McCarthy's name appears first on the earlier edition. 28 cm.. 0072864710

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Advertising and promotion :

By Belch, George E.. Boston : McGraw-Hill, 2004 . xxvi, 779, [67] p. : 24 cm.. 0072536764 | 0071214380

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Marketing :

By Kerin, Roger A.. Boston, Mass. : McGraw-Hill/Irwin, 2004 . 1v.(various pagings): , Includes bibliographical references (CN1-CN14) and index. 28 cm.. 0072547030 | 007121478X

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International marketing /

By Cateora, Philip R.. Boston : McGraw-Hill/Irwin, 2005 . xxxiii, 697 p. : 29 cm. . 0072833718

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International marketing /

By Cateora, Philip R.. New York : Irwin McGraw-Hill, 2002 . xxv, 694 p. : 29 cm.. 0072398841 | 0071123121

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Basic marketing :

By Perreault, William D.. Boston : McGraw-Hill, 2002 . xxxii, 815 [28] p. : , A variety of multi-media instructional aids, including a Web site, are available to support the text. | Includes bibiliographical references (p. 754-810) and indexes. 28 cm.. 0072409479 | 0071121102

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